STOP MISSING
CALLS UNDER
THE SINK.
Meet Bella — your 24/7 phone secretary. She answers every call, books real jobs, flags emergencies, and texts you the details.
Here's the thing. You work with your hands, not your phone. Bella picks up by the second ring, sounds like a real person, and gets you booked — even at 2 AM on a Sunday.
The Problem
STOP LOSING JOBS
TO VOICEMAIL.
Here's the honest truth. The average plumber misses 27–62% of incoming calls. That's not a typo.
You know how it is when you're under a sink, wrist-deep in pipe dope, and your phone rings with a burst-pipe call. It goes to voicemail. The homeowner doesn't leave a message — they call the next guy on Google.
27–62%
Of incoming calls go unanswered by the average plumber.
$300–$800
Average ticket value on a single missed residential job.
$4K–$15K+
What you're leaving on the table every single month. Every month.
And the worst part? The biggest-ticket jobs come at the worst times. Saturday night. Sunday morning. 2 AM Tuesday. Burst pipes don't wait for business hours.
MISSED CALLS = LOST CASH.
- 01
Customer hears voicemail — hangs up instantly.
- 02
You call back 2 hours later, they already hired someone else.
- 03
You pay an answering service $2.50 per minute that doesn't even book the job.
YOU WORK.
SHE ANSWERS.
- 01
Answered in 2 seconds — 24/7/365. Every call.
- 02
She qualifies the caller and books your calendar.
- 03
Flat monthly price. Zero per-minute surprises.
That's exactly why we built this.
What Is Plumber's Secretary?
SHORT AND
SIMPLE.
Plumber's Secretary is Bella — a natural-sounding voice assistant that answers your business phone when you can't.
She's not a recording. She's not a phone tree. She talks to the customer like a friendly secretary would — asks the right questions, writes down the details, and books the job straight into your calendar.
When it's a real emergency, she knows. Your cell rings within 10 seconds with the address and the problem already confirmed.
For Plumbers — Made by Plumbers
Built by plumbers who got tired of losing jobs to voicemail. No tech degree required.
Answers 24/7
Weekends, holidays, 2 AM, lunch break — doesn't matter.
Sounds human
Warm, calm, professional. Not a robot voice.
Books real jobs
Directly into Google Calendar, ServiceTitan, or whatever you use.
Flags emergencies
Texts AND calls your cell in under 10 seconds.
Texts you details
Name, address, problem, booked time, urgency — every call.
Speaks Spanish
Switches automatically. No hand-off. No lost job.
How It Actually Helps You
REAL MONEY.
REAL HEADACHES FIXED.
Let's talk about what this actually does for your shop.
Stop losing jobs while you're on another call or under a sink.
If your phone rings, Bella picks it up. End of story.
Catch the after-hours and weekend emergencies.
That's where the big money is. Water heater ruptures don't wait for Monday morning.
Filter out the tire-kickers.
"Are you the homeowner? How old is the water heater?" She asks before you roll a truck.
Get clean text summaries.
Name, address, problem, booked time, urgency. Read it in 5 seconds at a red light.
Serve Spanish-speaking callers without losing the job.
Bella switches automatically. No scrambling for a translator.
Cheaper than a missed week.
Most guys cover the cost with 1–2 extra jobs a month. Everything after that is pure margin.
Plugs into what you already use.
Google Calendar, ServiceTitan, Housecall Pro, Jobber. No new system to learn.
What Bella Does
NOT JUST AN AI.
A FULL DISPATCHER.
Answers Every Call
Bella picks up by the second ring. No voicemail. No phone tree. Just a calm, professional voice — every single time.
Books the Job
She finds an open slot in your calendar and locks the customer in. Shows up in Google Calendar the moment the call ends.
Flags Emergencies
Hears burst, flooding, gas, or no hot water — she knows. She'll text and call your cell in under 10 seconds, address already confirmed.
Texts You the Details
Every call ends with a clean summary in your phone: name, address, problem, booked time, urgency. Read it in 5 seconds at a red light.
Speaks Spanish
She switches to Spanish automatically when she hears it. No "please hold while I get someone". Just the job, captured and booked.
Qualifies Leads
"Are you the homeowner?" "When did it start?" "Is the main water off?" She gathers the intel before you roll a truck.
How to Get Started
LIVE IN UNDER
30 MINUTES.
If you can forward your phone, you're already 80% done.
Forward Your Number
Keep the business number you've always had. Your carrier gives you a two-line dial code — takes 30 seconds. Works on Verizon, AT&T, T-Mobile, Spectrum.
Tell Bella About Your Shop
Quick 6-minute questionnaire. Your hours, service area, pricing minimums, emergency protocol. She learns it on the spot.
Connect Your Calendar
Google Calendar, ServiceTitan, Housecall Pro — one click. Now she knows when you're free and when you're on a roof.
Go Back to Work
She's live on the very next call. Your first booked-job summary will be in your texts before your coffee gets cold.
Pricing
HONEST PRICING.
NO SURPRISES.
No per-minute gotchas. No setup fees. No long contracts. Cancel anytime.
The exact plan makes more sense after a quick demo — we'll match it to your call volume so you're not paying for minutes you don't use.
Independent
For the one-truck operation.
Perfect if you're running solo and just want to stop missing calls.
- + 24/7 call answering
- + Basic calendar booking
- + SMS notifications after every call
- + 100 included minutes
Small Shop
For 2–3 trucks in the field.
Where most growing shops land. Best value per dollar.
- + Everything in Independent
- + Emergency fallback calling — rings on-call cell if primary doesn't pick up
- + Custom qualifying questions (your wording, your protocol)
- + Smart routing by ZIP code
- + 300 included minutes
Fleet
For larger shops with dispatchers.
For 4+ trucks or shops with a steady dispatcher who needs backup.
- + Everything in Small Shop
- + CRM integration (ServiceTitan, Housecall Pro, Jobber)
- + After-hours overflow management
- + Full English / Spanish bilingual routing
- + 800 included minutes
About Included Minutes
If you go over your monthly cap, extra minutes are a small, predictable rate — we'll quote you honestly based on your volume. Most plumbers never hit their cap. You'll see exactly where you stand every month. No surprise charges.
Common Questions
THE QUESTIONS
PLUMBERS ACTUALLY ASK.
Is Bella really AI? Does she actually sound human?
Yes, Bella is a voice assistant — but she sounds like a real person on the phone. Calm, warm, clear. Most customers don't realize. Have a listen on the demo and decide for yourself.
What happens if it's a real emergency?
She listens for the right words — "burst pipe", "flooding", "gas", "no water" — and treats it like the emergency it is. Your cell phone rings within 10 seconds, with the address and problem already confirmed. If you don't pick up, she rolls to your on-call backup.
Do I need to change my phone number?
Nope. You keep the number you've always had. We just forward it to Bella when you can't pick up — after hours, on another call, or whenever you want.
How much does it cost?
Plans start at $199/month for solo operators. Most shops land on the $299 plan. Honest pricing — no per-minute gotchas, no setup fees. Exact numbers are clearer after a quick demo.
Is it hard to set up?
Honestly, no. If you can forward your phone, you're 80% done. The questionnaire takes about 6 minutes. Total setup: under 30 minutes. You'll be live on your very next call.
Will it work with my calendar or CRM?
Yes. Google Calendar is built-in. ServiceTitan, Housecall Pro, Jobber, and most of the usual suspects connect cleanly. If you run something custom, we'll make it work.
What if I already have an answering service?
Most plumbers who switch save money and get a better callback rate. Answering services charge $2–$4 a minute and rarely book the job. Bella is flat-rate and actually closes the booking.
Does Bella work in Spanish?
Yes. She switches automatically when she hears Spanish on the line — no "please hold while I get someone". You still get the summary text in English.
Can I hear a real call before I commit?
Absolutely. Book a 10-minute demo and we'll run you through a real emergency call. You'll know within 2 minutes if it's right for your shop.